Sincerity, Confidence, Urban, Business, Sophisticate, Classic
Alfredo collection is inspired by men's classic suit stylings. Users can match different pocket squares (Handkerchief) on bags. All products used the finest Italian leather and high quality canvas for interior.
The bag is suitable for business–men who love unique values and a urban life.
Utility, Functionality, Simplicity, Minimalistic, Everyday–use, Neat
The collection has unique function that enables user to disassemble bags into parts. The pad (lining) also can be separated to be washed like a shirt. Handles, straps, and even pockets are interchangeable. All products use POP art inspired colors.
Vintage, Casual, Tough, Dynamic, Active, Adventurous
The collection conceptualize active life style with unique textured fabric that has vintage leather look and light weight.
The brand name 'WillC™' is captured from the address of Parsons the New School for design’s New York dormitory: 84 William St. 11C, where the founder, ByungGun Kim captured the sense of design to become a designer. at the same time, it connotes ‘you will see.’ that expresses the confidence to present sensation in the luxury bag field.
Our philosophy aims to create artisan quality bags. Pursuing the importance of fine materials, attention to precious craftsmanship, and use of innovative details. All aspects of the production process from design to completion are given immense attention.
ByungGun Kim, Founder
ByungGun is a founder of bag brand WillC™ and an online multi shop Miu&Hugh™. His major career path was business management but he switched to design industry while studying fashion marketing in Parsons the New School for Design, New York.
After graduating from school, he worked as a production manager at Prina Design House, New York. Now, he became an owner of a designer bag brand and has ability to make bags by his own skillful hands. he loves to work with natural leather and classic saddle stitching technique.